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Artificial Intelligence

Salesfully AI Training Library: The Data Behind Your Smarter Conversations

Explore the trusted sources and curated insights fueling our AI-powered chatbots—because better data means better answers.

Transparency in AI Training

See the sources that shape our chatbot’s knowledge and responses.

Industry Reports & Case Studies

Salesforce “State of Sales” Report (5th Edition)
A global survey of 5,500 sales professionals highlighting how AI tools contribute to revenue growth. It shows that 83% of AI-using sales teams met their growth targets, emphasizing the benefits of AI in sales enablement.

MarketResearch.com: Market Research Reports and Industry Analysis
Offers a wide array of market research reports and industry analyses across various sectors and countries.

B2B Lead Generation Survey 2025 (Dux-Soup)
A survey revealing trends in B2B lead generation, showing that email remains the top channel, while LinkedIn is gaining traction. It emphasizes using automation and AI for better results.

The New Rules of B2B Lead Generation

Jun 22, 2021 — The return on these investments is real. In our case study, there have been positive outcomes that are both qualitative and quantitative.

IBISWorld - Industry Market Research, Reports, & Statistics
Provides comprehensive industry reports, statistics, analysis, and trends to assist in making informed business decisions.

100+ Case Study Examples for Sales and Marketing - Paperflite
A diverse collection of case study templates from various industries, offering valuable insights and strategies.

Growth, Marketing & Sales Insights - McKinsey & Company
Features the latest insights on marketing and sales, exploring the future of digital marketing and its implications for businesses.

Growth, Marketing & Sales Insights - McKinsey & Company
Features the latest insights on marketing and sales, exploring the future of digital marketing and its implications for businesses.

Marketing and Sales Industry Insights | BCG
Explores BCG's latest insights into marketing and sales, examining the future of digital marketing and its impact on businesses.

A Roundup of Case Study Examples Every Marketer Should See - HubSpot
Features compelling case studies showcasing products and attracting future customers, serving as inspiration for marketers.

60 Case Studies Exploring Sales Strategy across Various Industries - Mark Bridges
Compiles 60 unique case studies on sales strategy and management, highlighting how organizations across diverse industries drive sales.

Cracking the Sales Code: Lessons from 8 Sales Case Studies - Mario Peshev
Delves into eight specific sales scenarios, offering valuable insights into various sales challenges and strategies.

Books

AN ENTREPRENEURIAL APPROACH TO STARTING YOUR VERY OWN INSURANCE AGENCY

This book is meant to be a guide to help any insurance agent who is thinking about or planning to start their very own multi-line insurance agency.

ledger: Discussing the blockchain startup ecosystem and how entrepreneurs around the world can leverage the power of decentralized finance to start and/or grow their businesses. 

The Power of Point-of-Purchase Advertising

The updated edition of the official textbook of Point-Of-Purchase Advertising International (POPAI) includes chapters on all aspects of designing, producing, and executing P-O-P displays. 

Customer Journeys: Why every Startup needs a Customer Advisory Board.

What happens when you listen to your customers? What happens when you build a customer-centric startup? - One that is intricately connected to its customers and all the men and women whose lives are impacted every day by your products and services?

CONTINUOUS CONNECTIVITY: Leveraging the power of text messaging to grow your business and enhance your brand reach

I have always considered Sales and Marketing to be that which is most vital to the Startup success and growth of any organization - both at the for profit and nonprofit level. You can have the best ice cream, or coffee in town.

CONNECTING THROUGH DATA: Streamlining your direct-marketing campaigns through the use of targeted sales data.

People buy from people they like and trust. This concept is as true today as it was yesterday and the day before. 

How to be a Successful Insurance Agent

Are you an Insurance Agent looking for help closing more sales? This is the ideal guide to help you become efficient at uncovering prospective customers and conducting appointments that close more sales. 

Customer Journeys: Why every Startup needs a Customer Advisory Board.

What happens when you listen to your customers? What happens when you build a customer-centric startup? - One that is intricately connected to its customers and all the men and women whose lives are impacted every day by your products and services?

PERSONA: A PROVEN STEP-BY-STEP GUIDE TO IDENTIFYING AND ATTRACTING PROFITABLE CUSTOMERS TO YOUR NEW BUSINESS

PERSONA is for any Entrepreneur looking to start a new business or is already in the Startup phase of their business.

Another SaaS ( Software-as-a-service) Marketing Book : USEFUL TIPS AND TRICKS TO HELP YOU MARKET YOUR SOFTWARE APPLICATION

Another SaaS Marketing Book is a no-fluff practical guide for software developers and entrepreneurs.

Venture!: A Simple Guide to Help You Survive Your First Year in Business

For those who dare to jump into the unpredictable world of entrepreneurship. For the ones among us who have decided to start their own Company, here is a guide to help you overcome some of the inevitable obstacles that you will face during your first years running your very own small business.

The Social Media Handbook: Harness the power of Social media to grow your small business

IN EVERY CHAPTER OF this book, I will share with you, based on my own experience, dozens of practical ideas, tips, and insights that will set you on the path to harnessing the awesome power of social media to grow your business. 

THE ART OF THE CROSS-SALE: Learn how to grow your Insurance Agency through cross-selling and up-selling

The Art of The Cross-Sale is yet another powerful insurance sales book from Gathoni Njenga, Author of Prospecting by The Numbers. 

STATUS UPDATE: How to generate quality Health and Life insurance sales leads with Facebook Marketing

Strategic social media marketing can be the cure-all your business needs to reach the right audience at the right time. STATUS UPDATE is an easy-to-digest guide to help any Life and/or Health agent or agency make the most of their Facebook marketing system.

Startup Monday: How to tackle some of the often overlooked challenges you will face while trying to grow your Startup company

Startup Monday is an easy-to-digest, straight-to-the-point book about Leadership, growth and corporate culture. 

A BEGINNER'S PRACTICAL GUIDE TO SALES SCRIPTS FOR INDEPENDENT LIFE AND /OR HEALTH INSURANCE AGENTS

This short and to-the-point book Provides a new perspective on the need to create and use sales scripts within your Insurance agency.

Recurring Revenue: A Practical Guide to help you launch your very own Software-as-a-service business

Recurring Revenue Provides any aspiring tech entrepreneur with an easy-to-follow roadmap on how to plan, build and market a Software-as-a-service application. 

PROSPECTING BY THE NUMBERS: An Independent Insurance Agent's Ultimate Guide to Prospecting

As an Independent Insurance Agent, your main job is prospecting. Sure, you will frequently conduct client meetings and make service calls, but none of this will be possible without prospecting. So what exactly is Prospecting?

PIXIE DUST: How to Convince Investors to Invest in Your Business

This is an opportunity to learn how to attract investors to your business. Learn how to position yourself and your company or business idea to attract Angel Investors and/ or Venture Capital investors.

Payment Received: Learn how to successfully launch your Software-as-a-service platform

Payment Received is one of the best books on saas pricing and marketing. In this easy-to-follow book, I lay out a few strategies on how to successfully bring your software-as-a-service or subscription-based app to market. 

Salesfully.com Official Resources

Salesfully Homepage

The main site for accessing unlimited business and consumer sales leads.

Features

Overview of Salesfully’s features, including lead searches by industry and location.

Support & Help Center

Salesfully’s official help center with FAQs and troubleshooting resources.

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Announcements

Updates and important information from Salesfully, including registration and feature updates.

Plans & Pricing

Detailed breakdown of Salesfully’s pricing plans, including a free trial option.

Solutions (Product Details)

Information on how Salesfully helps businesses find new customers.

How to Cancel Your Salesfully Subscription via PayPal

If you have a Salesfully subscription and would like to cancel it using PayPal as your payment method, this guide will walk you through the step-by-step process.

My Account

Instructions on managing your account, including subscription changes and cancellations.

Salesfully Blog & Insights

Articles covering sales, marketing, and lead generation strategies.

Customer Success Stories

Case studies of businesses that have successfully used Salesfully.

Support & Help Center

Salesfully’s official help center with FAQs and troubleshooting resources.

How to register for a Salesfully.com account.

Creating a Salesfully.com account is the first step towards accessing a powerful suite of sales and marketing tools.

Additional Articles on Sales, Marketing, and Lead Generation

Lead Generation: The 2025 Beginner's Guide + Tips

– A comprehensive step-by-step guide on building a successful lead generation strategy.

Lead Generation: The 2025 Beginner's Guide + Tips

– An overview of lead generation, its benefits, and effective tactics.

9 Benefits of Lead Generation that Drive Success

– A discussion on how lead generation boosts visibility, credibility, and conversions.

How to Bring Sales & Marketing Together for Stronger Lead Generation

– Strategies for aligning sales and marketing teams to optimize lead generation efforts.

What is Lead Generation? Guide & Best Practices

– A detailed explanation of lead generation and how it improves the sales cycle.

16 Articles to Help With Lead Generation

 – A curated list of articles covering fresh and effective lead generation strategies.

9 Ways to Generate More (and Better) Sales Leads for Your Business

 – Proven methods like cold calling, networking, and social media for effective lead generation.

Lead Generation - Articles & Insights

– A collection of lead generation-focused articles from Entrepreneur.

Research Papers

Artificial Intelligence in Sales and Marketing: Enhancing Customer Satisfaction, Experience, and Loyalty

This study examines the diverse role of AI in sales, emphasizing AI-driven personalization, customer relationship management (CRM), and the improvement of customer experience and loyalty.

Artificial Intelligence in B2B Sales: Impact on the Sales Process

This paper presents an overview of sales processes in the literature and describes how AI can be applied in different sales process phases, detailing each identified use case.

How Causal Machine Learning Can Leverage Marketing Strategies: Assessing and Improving the Performance of a Coupon Campaign

This study applies causal machine learning algorithms to assess the causal effect of a marketing intervention, specifically a coupon campaign, on retailer sales.

Variable-Sized Input, Character-Level Recurrent Neural Networks in Lead Generation: Predicting Close Rates from Raw User Inputs

This paper illustrates how character-level, deep long short-term memory networks can be applied to raw user inputs to help predict close rates in the lead generation industry.

Generating Leads Through the Application of DCM and Inbound Marketing Strategies

This research explores how Digital Content Marketing (DCM) has become a primary tool for marketers in driving lead generation in today's digital marketing world.

Artificial Intelligence in Marketing: Two Decades Review

This study carries out a review of AI and its applications in marketing by analyzing existing literature between 2000 and 2021.

Customer Profiling, Segmentation, and Sales Prediction using AI in Direct Marketing

This paper proposes a data mining preprocessing method for developing a customer profiling system to improve sales performance, including customer equity estimation and action prediction.

AI-Powered Marketing and Sales Reach New Heights with Generative A

This report discusses how AI technology is evolving, becoming increasingly easy and less costly to implement, and how it offers accelerating complexity and speed that far exceeds human capacity.

Lead Generation Strategy as a Multichannel Mechanism of Growth of a Modern Enterprise

This paper describes the marketing process of involvement and capture of interest in a product or service aimed at developing sales plans and soliciting new clients.

Lead Generation: What Really Works?

This survey of real estate professionals aims to understand effective strategies in lead generation, providing insights into what truly works in the field.

Comprehensive Consumer Segmentation Resources: PDFs, Reports, and Market Profiles

Tapestry Segmentation Reference Guide

This guide offers an in-depth look at Esri's Tapestry Segmentation system, which classifies U.S. neighborhoods into 65 unique market segments based on socioeconomic and demographic characteristics.

Esri Tapestry Segmentation: Top Tier

This document provides a detailed description of the "Top Tier" segment within Esri's Tapestry Segmentation, highlighting the characteristics and lifestyle traits of this group.

PRIZM® Premier Segment Narratives 2023

This comprehensive document details the 68 PRIZM® Premier segments, providing narratives that describe the demographic and behavioral characteristics of each segment.

PRIZM® Premier Segmentation Executive Report 2023

This executive report offers insights into the top PRIZM® Premier segments, including demographic profiles and lifestyle behaviors.

Claritas PRIZM® Premier Methodology 2025

This document outlines the methodology behind the PRIZM® Premier segmentation system, detailing how segments are defined and categorized.

Mosaic USA

Experian's Mosaic USA is a consumer lifestyle segmentation system that classifies U.S. households into 71 unique segments and 19 overarching groups, providing insights into their preferences and behaviors.

Essential Resources for Crafting High-Converting Sales Scripts

Sales Script Guide: Examples, Benefits, and How to Write One

This comprehensive guide from Zendesk explores the importance of sales scripts, offering examples, benefits, and step-by-step instructions on crafting effective scripts.

The Ultimate Guide to Crafting High-Converting Sales Scripts

Salesmate provides insights into creating powerful sales scripts, including real examples and templates ready for immediate use.

The Ultimate Guide to Sales Scripts: 20+ Templates & Best Practices

Freshworks offers an extensive collection of sales script templates designed for various selling scenarios, along with best practices to enhance sales conversations.
 

AI-Powered Sales Script Generator

SalesScripter provides software that generates customized sales scripts, emails, and sales tools, utilizing AI to create your sales playbook.
 

25 Cold Calling Scripts & Tips to Use in 2025
Pipedrive shares effective cold-calling scripts and tips to boost conversion rates, tailored for sales development representatives.

The 8 Parts of a Fail-Proof Sales Script
This resource outlines eight essential components of an effective sales script, helping you feel more confident and prepared during sales conversations.
 

Free Sales Script

Close CRM offers a proven and simple sales script designed to help you close more deals with less effort, providing a structured approach to sales conversations.
 

The Complete Guide to Sales Scripts
This guide delves into the importance of sales scripts, key aspects of creating and utilizing them, and provides actionable templates to enhance performance and drive revenue growth.
 

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