Content marketing guide: 5 Types of Content That Actually Work

How to Use These Content Types to Boost Your Marketing Game

KEY POINTS:

• Understand the five types of content that effectively engage audiences.

• Learn how to use these content types to enhance your marketing strategy.

• Discover tips and expert advice to maximize content effectiveness.

Content marketing can feel like throwing spaghetti at the wall to see what sticks. Spoiler alert: not everything sticks. But don't worry, we’ve got the ultimate guide to the five types of content that actually work, along with tips on how to use them to boost your marketing game. Grab a coffee, and let's dive in!

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1. Blog Posts: The Bread and Butter of Content Marketing

Blog posts are the cornerstone of content marketing. They're like the warm, welcoming bread basket at a restaurant—everyone loves them. Blogs help to:

• Build Authority: Regular, high-quality posts establish your brand as a thought leader.

• Boost SEO: Fresh content with the right keywords can improve your search engine rankings.

• Engage Audience: Provide valuable information that keeps readers coming back for more.

Pro Tip: Keep your posts relevant and engaging. Use real-life examples and a dash of humor to keep things interesting.

Example: Check out this guide on blog writing tips from HubSpot.

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2. Infographics: Because a Picture is Worth a Thousand Words

Infographics are the superheroes of content—they combine information and visuals to deliver data in an easily digestible format. They’re great for:

• Simplifying Complex Information: Break down complicated data into bite-sized visuals.

• Boosting Engagement: Visually appealing content is more likely to be shared.

• Enhancing Retention: People remember 80% of what they see, versus 20% of what they read.

Pro Tip: Keep your design clean and your data accurate. Tools like Canva make creating infographics a breeze.

3. Videos: Lights, Camera, Engagement!

Videos are the rockstars of content marketing. They captivate audiences and deliver messages effectively. Benefits include:

• Higher Engagement: Videos can increase user engagement on your site.

• Better Retention: Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

• Boost Conversion Rates: Including a video on a landing page can increase conversions by 80%.

Pro Tip: Keep videos short and sweet. Aim for 2-3 minutes to hold attention. Explore platforms like YouTube for inspiration.

4. Case Studies: The Trust Builders

Case studies provide real-life examples of your products or services in action. They help to:

• Build Trust: Showcase how your solutions have helped others.

• Provide Proof: Offer concrete evidence of your success.

• Drive Decisions: Help potential customers visualize the benefits of your product or service.

Pro Tip: Focus on relatable stories and real results. Here's a case study template from Venngage to get you started.

5. Ebooks and Whitepapers: Deep Dives for the Dedicated

Ebooks and whitepapers are the academic essays of content marketing. They offer in-depth information and establish authority. They are perfect for:

• Generating Leads: Offer valuable content in exchange for contact information.

• Establishing Expertise: Showcase your in-depth knowledge on a subject.

• Nurturing Leads: Provide detailed information to guide prospects through the buying process.

Pro Tip: Promote your ebooks and whitepapers through LinkedIn to reach a professional audience.

There you have it, the five types of content that actually work. By incorporating these into your content marketing strategy, you can engage your audience, build trust, and boost your SEO. Remember to keep things fun and interesting—nobody likes dry, boring content.