Engaging Customers to Increase Sales

How better conversations and constant care drive real revenue

Summary: Discover strategies to engage customers through improved communication, consistent engagement, and accessible support channels, enhancing customer satisfaction and loyalty.

What is the best way to keep customers coming back?

The answer isn’t flashy ads or endless discounts—it’s thoughtful communication, timely support, and consistent engagement. In an era where customer loyalty is hard-won and easily lost, building meaningful relationships is a business imperative.

According to a report from Salesforce, 88% of customers say the experience a company provides is as important as its product or services. That means customer engagement is no longer a “nice-to-have.” It's your front line.

Salesfully is your all-in-one sales and marketing engine. Learn more

Why does consistent customer communication matter?

When companies maintain frequent and personalized contact, customers feel acknowledged. And when people feel seen, they tend to stay.

Data from HubSpot suggests that customers who feel “highly valued” by a brand are more than 7x more likely to make repeat purchases. Regular check-ins, personalized messages, and even automated follow-ups—if done right—can be surprisingly human.

Check out platforms like Intercom and Zendesk for digital tools that can help your team stay in sync with customers across email, chat, and social.

📊 86% of buyers are willing to pay more for a great customer experience (PwC).

What are the most effective ways to provide accessible support?

Support shouldn't be hard to reach. If your customer service feels like solving a Rubik’s cube blindfolded, it’s time to rethink your system.

Customers expect access to help—immediately. Research from Forrester found that 53% will abandon an online purchase if they can’t find quick answers. Integrating live chat, self-service portals, and clearly labeled contact info across your digital presence is essential.

Don’t sleep on AI-powered assistants, either. Tools like Piye (our very own AI-powered chatbot) can handle FAQs, direct users to resources, and collect feedback—all while your human reps focus on complex tasks.

How can businesses build customer loyalty through engagement?

Beyond good products and great support, loyalty is built on consistency. Programs that reward frequent purchases, solicit feedback, or even surprise customers with small perks can create a sense of connection. Think less “manipulative point systems” and more “meaningful gestures.”

Brands like Sephora and Starbucks have long mastered this with tiered loyalty programs that make customers feel recognized. Even small businesses can adapt these strategies using platforms like Smile.io or LoyaltyLion.

📈 According to Bain & Company, increasing customer retention rates by just 5% can increase profits by 25% to 95%.

What are practical tools to maintain customer engagement online?

Some ideas to make your digital engagement pop:

Send personalized email campaigns using tools like Mailchimp or Klaviyo.
Use social media polls and questions to spark two-way communication.
Create weekly tips, how-to guides, or behind-the-scenes videos to stay top of mind.
Host live sessions or webinars using platforms like Zoom or StreamYard.

Final thought

You don’t need a massive budget or an army of reps to improve customer engagement. Start by listening. Speak like a real person. And show up when it counts. Because when customers feel heard, they stick around—and they spend more.