The best time to make sales calls depends on several factors, including the target audience, their location, and their schedule.
The best time to make sales calls depends on several factors, including the target audience, their location, and their schedule. However, research suggests that some general guidelines can be followed:
Late mornings: A study by InsideSales.com found that the best time to call prospects is between 10 a.m. and 11 a.m. This is because people have settled into their workday and are more likely to be available to answer the phone.
Early afternoons: Another study by RingCentral found that the best time to call is between 1 p.m. and 2 p.m. People are often back from lunch and have a bit more energy, making them more receptive to sales calls.
Mid-week: A study by Gong.io found that the best day to make sales calls is Wednesday, followed by Thursday. This is because people are often more relaxed and in a better mood as the week progresses.
Avoid weekends and holidays: Weekend days are often the worst time to call because people are less likely to be at work and more likely to be engaged in personal activities. Holidays are also not ideal as people may be away from the office or preoccupied with other activities.
It's also important to keep in mind that time zones can have a significant impact on the best time to call. So, research the time zones of your target audience and adjust your call schedule accordingly.
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