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Your Best Friend Wants You to Invest in Their New Coffee Shop?

Your All-You-Need-to-Know Guide to Non-Confrontational, Not Awkward at All Due Diligence

Joanna smith-griffin

Investing in a friend's business can be both exciting and a bit terrifying. It’s one thing to be their biggest cheerleader, but it's a whole other ball game to put your hard-earned money on the line. Even if your friend's idea seems amazing, taking a careful approach can help you avoid turning the next family BBQ into an awkward affair. This guide will help you figure out whether to take the plunge—without risking your savings or your friendship.



Assessing the Business Plan

First things first, take a good, hard look at the business plan. It might feel weird to evaluate your friend’s dream with a skeptical eye, but hey, it’s your money! Is there a clear target audience, or is the coffee market already bursting at the seams in your town? Resources like the Small Business Administration and Forbes' Guide to Business Planning can help you spot a solid business plan from one that might need more work.


It’s worth noting that nearly 20% of new businesses fail within their first year, and about 50% don’t survive five years. It’s not just about the idea; it’s about the competition, the market, and the finances. Does your friend's plan address these challenges with realistic solutions? If not, you might be better off just buying them a really nice espresso machine for their birthday.


Your Role and Potential Returns

Before you hand over a single dollar, figure out what your role in the business will be. Are you just a quiet investor, or do they expect you to work weekends behind the counter?


Getting these expectations out in the open can save a lot of grief down the road. And let’s talk money—does the promised return match what you’re putting in? Experts like Mark Cuban say, "You’ve got to know exactly what you’re getting into” when it comes to startup investments. So, crunch those numbers! The Investor.gov ROI calculator can help you see how your investment could grow—or shrink—over time.


Seeking External Counsel

If you’re still on the fence, why not bring in an expert? A good accountant or investment advisor can give you the lowdown on the numbers without any emotional bias.


And if your friend doesn’t like it, blame the accountant! It’s a pretty standard move to involve a professional for major financial decisions—so don’t feel bad about it. The National Association of Personal Financial Advisors (NAPFA) is a good place to find someone who knows their stuff.


Money and friendship can be a combustible mix, so sometimes it’s best to have an impartial third party be the one who asks the tough questions. Letting an advisor be the 'bad guy' can help you keep things smooth and make sure your financial future isn’t at risk.


Considering Legal and Ownership Structures

Let’s not forget the boring but super important stuff: legal structures. Is it a partnership, an LLC, or something else? The structure will determine your liability and how profits are shared. An LLC, for example, offers some protection to your personal assets, which is a plus. Websites like NOLO can help you understand the differences so you’re not caught off guard.


Also, make sure everything is in writing. A handshake deal might work in the movies, but in real life, you want a solid agreement that spells out your stake, how you get your money back, and what happens if things go south. Check out LegalZoom for an idea of what should go into your contract.


Balancing Friendship with Financial Prudence

Even if the coffee shop sounds like the next big thing, remember that startups are always risky. Being careful isn’t a sign of distrust—it’s just smart. If you decide not to invest, be honest but supportive.


Maybe you can help in other ways, like with marketing or by being their best customer once they open. After all, nothing says “I believe in you” like ordering the fanciest latte on the menu.



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